Years of Innovation and Creativity
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People Working to Make the World a Better
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Countries Operated in Around the World
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The Softxwave StoryDriven by a Passion to Bring New Ideas to Life

Softxwave was founded in 2021 by CEO Partners Salman Aziz and Shahneel Musharraf. Following a second-place finish in the University of Management and Technology New Venture Challenge business plan competition. While his initial idea was to teach traditional marketers about digital, the overwhelming interest for Salman to lead these efforts resulted in the Company’s launch.

We’ve since grown from a simple business plan to a global award winning Software Company, with offices Headquarters at Block B Pak-Arab Housing Scheme, Lahore, Punjab. We are fortunate enough to serve some of the world’s leading brands.

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We Serve our Clients’ Best Interests with the Best Marketing Solutions. Find Out More

Why Choose Us ?

Business is the activity of making one living or making money by producing or buying and selling products. Simply put it is any activity or enterprise entered into for profit.

Business Consultancy

Business is the activity of making one living making money by producing products.Simply put it is any activity or enterprise entered into for profit.

Business Development

Business is the activity of making one living making money by producing products.Simply put it is any activity or enterprise entered into for profit.

SEO Services

Business is the activity of making one living making money by producing products.Simply put it is any activity or enterprise entered into for profit.

Business Management

Business is the activity of making one living making money by producing products.Simply put it is any activity 

Marketing

Business is the activity of making one living making money by producing products.Simply put it is any activity 

Usability Testing

Business is the activity of making one living making money by producing products.Simply put it is any activity 

Core ValuesWe Believe in Building Strong Brands and Integrated Strategies.

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Customers First

We strive to understand our client’s business goals first. Then all decisions are made with those goals in mind.

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Amazing People

Our in-house talent represents a balanced mix of agency and enterprise experience with diverse backgrounds.

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Great Support

You can communicate easily with us. Our average hold time for technical support is exceptionally fast.

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We Serve our Clients’ Best Interests with the Best Marketing Solutions. Find Out More

Our people make us uniqueProblem solvers. Branding Gurus. Creative Marketers. Coffee Aficionados.

John Borthwick

Owner / President

Aron Dusker

Project Manager

Ben Sewell

Director of Operations

Hope Anthony

Project Manager

David Tuche

Office Manager

Pav Borthwick

UI/UX Designer

John Steven

Lead Marketing Manager

Anna Kova

Paid Ads Specialist

Michel Valer

Senior Marketing Manager

Rose Loysen

Senior Copywriter